I get these e-mails about Public Relations issues and trends from PRSA, so I thought I would share some of them with you. There was this one article about teenagers and twittering. According to a Morgan Stanley analyst “teenagers aren’t using twitter.” The basis of this statement comes from the company’s 15 year old intern who says that, “[teenagers] resent intrusive advertising on billboards, television and the Internet and they are willing to chase content and music across platforms and devices such as mobile phones and Apple Inc.’s IPod. They do not listen to the radio, preferring music Websites that stream music for free and allow them to choose their songs. They are “very reluctant” to pay for music and 80 percent download it illegally. Most have never bought a CD”. Now, this really isn’t a study as only one teenager was involved, but is this true? My friends and I all use twitter, I can’t think of very many people who haven’t at least opened an account, but I wonder if we still fit into the “teenager” category. The report said that “teenagers don’t use Twitter, the short-form Web messaging service…they realize that their ‘tweets’ are pointless as no one is viewing their profile.” But isn’t that the point? I am in college and I think twitter is primarily popular in college and the business world. But that’s how Facebook started out. Only college students used it; it took a while before High School teenagers joined, but they did join. I still enjoy old fashioned advertising on billboards and television, but I do resent some overly intrusive internet advertisements, I think those drive everyone crazy. Most of my friends and I still listen to the radio and we still buy CD’s or at least remember buying CD’s. It’s hard to think that there is a generation below ours that won’t even remember the time before the internet boom. I mean I can remember the first day I signed on to the World Wide Web; it took about a half an hour, and we couldn’t use our phone while we used the internet. Now it seems like kids are born with cell phones in their hands that have internet access built in. Public Relations is definitely changing quickly, and with the technological advances, it divides markets up even more. High school students are vastly different than college students, who are vastly different than college graduates who are vastly different than college graduates with a stable career… The way each group uses social media is so diverse that we need to hear from members of each to understand their trends.
See the entire article here http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aG2UIb23pNQ0

I also found this statement to be interesting: “Public relations students can write like advertisers or marketers, but advertisers and marketers cannot write like public relations practitioners." It was written by Jarrett Cocharo, a senior at the University of Alabama and the PRSA summer intern. I was thinking about this and I suppose it’s true. My major at Chapman University is Public Relations and Advertising. Usually students in that major at Chapman pick either one as their emphasis. I have been struggling to figure out which one I want to focus on. Right now, I am leaning towards PR. It just seems so much more broad. This statement reinforced that. I mean, someone who only studied advertising would definitely not be able to work in the PR field. They wouldn’t even know the first thing about writing a press release. But advertising is something that public relations practitioners may utilize sometimes. Copy writing can be used for both, but press releases are only used for PR. Cocharo also stressed that it is important that PR students build an online identity with Facebook, twitter, and Linkedin (I just opened a LinkedIn account after reading that.) PR and Ad is an increasingly attractive career path, making it more competitive with each year. To stay ahead of the game these things are just the essentials.
Read the entire post here http://www.prssa.org/blog/?p=224
Social media is at that the cornerstone of the field and sometimes I feel us students may be a little obsessed, it’s nice to see that we are on the right path after reading articles like Cocharo’s. It’s also important to put things in perspective by seeing articles like the one from Morgan Stanley.

Royal Pains is not just about helping the rich spoiled residents of the Hamptons but about helping the everyday person that lives there, too; the fisherman, the gardener, the dog walker. Jill Casey, Hank’s love interest and executive-level administrator at the Hamptons Heritage Hospital, wants to make sure these people do not get overlooked in regards to health care. Hank struggles between his want to help the helpless with Jill and his need to have a sustaining business. In last week’s episode, Jill offers Hank a position at the Hamptons Heritage, but that would mean he’d have to give up Hank Med, leaving Evan and Divya out of a job. He declines the position, “for now”. 




On to my next new show, NYC Prep which airs Tuesdays at 9 on Bravo. I never thought that I would learn anything from a show about a bunch of rich, spoiled, prep kids from New York City, but I did learn one thing; That “prep school kids are so much different than public school kids”, as was repeated every ten minutes of the show. But they were right, I mean they go to parties; that’s just crazy, and what do they do at these parties? They talk and dance. Oh, and in last night’s episode PC goes on a blind date. I mean, only Prep school kids could do that. They drink, they do drugs, and they shop. If only us public school kids could do all that. If you haven’t caught on, I’m being sarcastic. The only difference I really see is that prep kids feel the need to state that there is a difference. And maybe in a sense there is; they’re all filthy rich. There it is, it has nothing to so with what they do that makes a difference, it’s what their parents have done, or earned that makes them different than public school kids. Regardless, I still watch the show. Sometimes it’s good to watch reality shows like this, I can vent my “this is what’s wrong with America’s youth” anger. It’s sad that I’m only 19 and I’m saying that. But now that I’m older than all of the kids on these shows, it makes me so glad that I am no longer in high school. These kids think that they are more mature because they have been privileged. Throwing water bottles at your friends and calling people bitches for no reason is not maturity. Are these kids delusional? Yes, but it’s just fun to watch this and laugh at how ridiculously spoiled all of these kids sound. Maybe it’s jealously; of course I would love to live in NYC, but think of all the connections I could make. NYC is the Public Relations and Advertising capital of the country. I would probably have a job already at a highly ranked firm or agency. Of course that’s how I think, these kids don’t think at all.
He is however accompanied by his two friends Frankie (Zelda Williams, yes that’s Robin William’s Daughter) and Max (Ricky Goldman). Frankie and Max are kind of dating, but not really. Anyway, Timothy has a crush on the hunky rugby star of his school, Jonathan (Nathaniel David Becker). The movie begins with the boys at Timothy’s high school playing dodge ball. As a ball comes directly toward Timothy’s head, he slips into a musical daydream, as the boys dance in a surreal fashion. The film blurs the line between reality and fantasy. It seems as though the musical numbers all occur in Timothy’s mind but they directly move the plot forward to give the entire film a dreamlike feel. After Timothy comes back to reality, the dodge ball hits him in the head giving him a black eye; something his mom, Donna (Judy McLane), doesn’t like as she believes he got it by being beat up for being gay. She’s had a hard time accepting it, as she tells Timothy, “Every single day I come out of the closet just like you”.


As I got my brother to enjoy this newfound obsession, we listened to the soundtrack. Since then, I have read the reviews and the complete summary of the show. I knew everything about it and I hadn’t even seen it. I was excited for the 2007 Tony’s for it was nominated for 11 awards, including Best Musical. I was waiting to see the performance and even taped it. I watched that over and over again for a few weeks. Anyway, it won and I knew I had to see this thing. When I found out at the end of the school year that it was going on tour and would be coming to a theater in LA (The Ahmanson) that I had been to before, I was ecstatic. My brother and I begged our parents to go see it. After they heard from a friend how good it was, they decided they wanted to see it too. My dad bought the tickets in August and I waited until Thanksgiving Break to see it.